Making Jewelry for Money
One of my friends has developed a new hobby: beading jewelry. She has been beading so much lately that she decided she ought to try selling it to make up some of her costs.
She decided to try selling her jewelry on Etsy, and started a store there. Unfortunately she has noticed that the market is saturated with tons of jewelry almost just like what she is making. Therefore she is having a hard time selling what she makes.
As a sole proprietor of my own freelance writing business, I’ve been advising her a little bit on the technical end of running a business, such as keeping good records and paying taxes. But she gathered, without any help from me, that if she is offering a product very similar to everyone else, the difference between her and them has to be marketing. So she is working on ways of getting the word out there about her jewelry, via a blog and a few other methods.
These are the kinds of considerations you need to think of whenever you are starting up a business, whether it is making jewelry, writing, or just about anything else you can think of. Anytime the market is saturated with your products or services for sale, you have to find a way to make YOUR business stand out from the rest!
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8 Responses to “Making Jewelry for Money”
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I agree. It’s not a problem of coming up with a business idea. It’s always a matter of what’s different.
Great post!
Yes, it’s make or break business out there and the line that separates it is marketing.
Great post!
Yes, the challenge really is not determining what you should sell but how you sell the product.
Great post!
I’ll also be starting my small business online. And I’m currently asking around for marketing ideas.
Thanks for the suggestions!
People underestimate marketing, which is sad, because it determines whether a business will succeed or fail.
I’m a marketing person and I always advise my friends and family to never forget to market their products.
It’s the fine line between success and disaster.
I’m about to start my own business online. Thanks for the advice! Nobody told me about this.
That’s always the hardest, finding that unique thing that makes you stand out. But once you find out, it’ll be a great thing for your business!